Sustainability and recycling have, after many decades, become mainstream ideas. Whether the cause is climate change, resource depletion or environmental degradation, most countries and cultures agree that all of us need to address these issues.
We can significantly amplify the magnitude and importance of what we do by cooperating with other organizations that share a similar mission and goal. By joining forces with like-minded groups, we broaden the reach and impact of our message: by working on environmental issues, we can impact our lives and help save the planet.
When we collaborate, we generally reach a wider audience. Every organization has a nucleus of supporters, contributors and stakeholders. When like-minded organizations can share resources and promote ideas and campaigns, each one’s reach widens. For example, when Mercury Lamp Recyclers Association (MLRA) partners with an organization focused on mercury thermostats, we can jointly promote the need to recycle and safely dispose of these hazardous materials. We not only have a unified message, but we also reinforce the idea of why everyone should recycle.
There’s a practical element to collaboration. Consumers, businesses and policymakers are more likely to have an impact with a joint effort than advocating by a single individual or organization. This helps us influence decision-makers in our way of thinking.
Money matters in the nonprofit sector as it does in business. That is why a collaborative spirit and effort are a sensible approach. They can share marketing materials and joint campaigns to ease the financial burden.
When nonprofits collaborate and co-mingle their message, they can create an impact that will resonate more powerfully with consumers because they bring their unique expertise and experience to each issue.
Collaboration among associations in the sustainability and recycling sector offers numerous benefits. By working together, organizations like MLRA can broaden their message, save money, and co-mingle their messages to create a more robust and cohesive narrative.
